Employee Advocacy: 4 things managers have used to increase employee advocacy
Your employees have a lot to say about you on social media. 50% of them post pictures, videos or messages about you on social media from time to time.
The good news is that you can do more than hoping they’re good messages.
In the first part of the series we spoke about the importance of employee advocacy, how to create employee brand advocates and how to use meetings and collaboration to do this.
This time we’re going to take a look at how some of the big players foster employee advocacy. Here are some of the things managers have done to increase employee advocacy:
1. Making employees feel valued
Employee advocacy is intrinsically linked with employee engagement. Happier, engaged employees are more likely to sing your praises. And when you value your employees, they become happy employees.
Starbucks are really good at making their employees feel valued. Starbucks staff are all called partners – a classic way of making sure your employees feel more involved with the company. Starbucks has taken this a step further, with the partners having their own dedicated twitter account, thus creating a culture of valued baristas all across the globe.
2. Highlighting company culture on social media
Office antics are more than office antics. Sharing them on social media humanises a company, and humanising a company is what employee advocacy is all about. This puts the focus on the people, the employees, behind the company name.
Innocent drinks are great at this. As well as having a twitter account that makes social media marketing agencies everywhere green with jealousy, they regularly tweet about employees. This helps develop a strong company culture and, again, makes sure employees feel valued.
Rachel is a fully functioning adult who works with a panda toy tucked under her arm. pic.twitter.com/3DEQBCp5Ml
— innocent drinks (@innocent) July 13, 2016
3. Hiring people who believe in the company
Possibly the best way to ensure employee advocacy is to hire people who are a good fit for the company in the first place. To be a good fit they have to believe in the goals and values of the company, and are more likely to experience job satisfaction.
Twitter is a great example of a company that does this. They only hire people who believe in what twitter stands for – open communication, open culture and freedom of speech. Their company culture is strong as a result, with employees rating the culture a 4.5 out of 5.
4. Training employees to use social media
The social media trend continues. If employees don’t know how to use social media they can’t advocate for you online (which means you miss out on some big digital marketing opportunities).
Dell has a social media programme that has trained more than 10,000 employees to date. The employees are now able to use social media to advocate for the company online, as well as publicly answer questions about the company. It’s a big leap of faith for Dell but this added level of responsibility ensures that employees feel like they are trusted – and now they have over 10,000 brand ambassadors.
These are just some of the many, many ways you can increase employee advocacy. Ultimately, it comes down to having happy employees as they’ll always have good things to say about you. Happy employees are engaged employees, so don’t underestimate the importance of employee engagement. See how our collaboration tool can help you better engage with your employees here.